Pink cursive text that reads 'Sexy' on a black background.

VO’LUX

CREATIVE STUDIO

PRETTY IS ONLY THE BEGINNING

The Art

of Narrative

A woman with curly hair holding a vintage camera photographing a person in a pink dress adorned with flowers, with a pink background featuring bokeh effects.
Diagram comparing four types of locks: lock, chain lock, disc lock, and padlock, with labels and explanations.
Five pink blobs evenly spaced on a white background.

VO’LUX Creative Studio is the multidisciplinary creative-services practice within The Jasmine Collection — specializing in brand identity, digital storytelling, creative direction, and modern editorial design. The studio blends strategy with visual clarity to create intentional, elevated work across digital marketing, content development, and visual communication.

Focused on clean aesthetics and narrative-driven execution, VO’LUX delivers polished creative solutions that support brands, entrepreneurs, and projects seeking a refined, contemporary presence. Because looking good matters—but if the work has nothing to say, we are not finished.

VIEW THE PORTFOLIO 
SELECTED WORK

MADCITY NUTRITION

PhotographY & Visual Storytelling

A four-image hospitality study capturing the color, personality, and guest experience of Mad City Nutrition in Madison, Alabama. Photographed on iPhone 15 and edited in Adobe Lightroom, the series focuses on branded interiors, environmental details, and an everyday product moment.

Mad City Nutrition Storefront

Mad City Nutrition Storefront

Wide interior with rainbow mural + menu boards + chandelier

Wide interior with rainbow mural + menu boards + chandelier

Rainbow mural / bar seating image

Rainbow mural / bar seating image

Orange couch / colorful lounge area

Orange couch / colorful lounge area

nterior doorway / mural

nterior doorway / mural

Wood counter + framed drink photography

Wood counter + framed drink photography

Pink Panther drink with probiotics and strawberry lemonade flavored collagen in hand

Pink Panther drink with probiotics and strawberry lemonade flavored collagen in hand

NAMU

Hospitality Photography + Visual Storytelling

A ten-image hospitality study capturing the atmosphere, design, and dining experience of Namu in Huntsville, Alabama. Photographed on iPhone 15 and edited in Adobe Lightroom, the series focuses on exterior and interior details, branded elements, and close-up food and beverage photography.

Exterior

Exterior

Interior Signage

Interior Signage

Plate Wall

Plate Wall

Menu Detail

Menu Detail

Bao Buns

Bao Buns

Kimchi Fries

Kimchi Fries

Korean Side Dishes

Korean Side Dishes

Korean Table

Korean Table

Seaweed, Rice, & Chicken Plate

Seaweed, Rice, & Chicken Plate

Black Sesame Seed Old Fashion

Black Sesame Seed Old Fashion

BUSINESS CARD COLLECTION

Print & Marketing Collateral

A two-brand print design study showcasing business card systems created for VO’LUX Creative Studio and Janel Andrews Real Estate. Each set was developed to reflect a distinct visual identity while maintaining clear hierarchy, strong brand recognition, and polished professional presentation. The collection highlights the ability to translate different brand personalities into cohesive, practical collateral designed for real-world use.

A collage of modern interior and exterior spaces, with a logo for Voleux Creative Studio in the center, featuring black, white, and pink accents.
A professional business card with a black background and white text displaying the placeholder name 'First Name Last Name' and a pink placeholder title. It includes icons and contact information for phone, email, Instagram, and website, along with a QR code and the pink text 'View My Portfolio' at the bottom right.
Real estate agent logo for Janel Andrews, with purple and lavender colors, large stylized initials 'JA', and a background of purple and lilac flowing fabric.
Business card with a wooden door and potted plants on each side. Contact information including phone, email, website, and address. Quote: "Your vision. Our mission. Extraordinary results."

PINK KEY EVENTS VISUAL IDENTITY

Brand Identity + Visual Design

Professional brand communications developed for Aya Paper Co.’s 2024 Holiday Collection, combining editorial storytelling with media-focused writing. The project included a behind-the-scenes brand feature exploring the inspiration and development of the collection, along with a formal press release created to introduce the launch, highlight featured products, and communicate the brand’s story to media and audiences. Together, the pieces demonstrate an ability to shift between personable brand storytelling and polished public-facing communications while maintaining a consistent voice.

Six logo designs for Pink Key Events, featuring a key motif, pink and black color themes, and various shapes including circles, monogram, keyhole, seal, pink bow key, and a diamond-shaped tag.
A chart titled 'Pink Key Events' with a logo usage guide. The chart is divided into two columns labeled 'Design' and 'Best Use' and lists six types of event logo designs suitable for specific purposes, such as the signature key, PK monogram, the keyhole, guest list seal, bow & key, and access tag, with descriptions of each.

AYA PAPER CO.

Brand Storytelling • Blog Writing • Press Release

Professional brand communications developed for Aya Paper Co.’s 2024 Holiday Collection, combining editorial storytelling with media-focused writing. The project included a behind-the-scenes brand feature exploring the inspiration and development of the collection, along with a formal press release created to introduce the launch, highlight featured products, and communicate the brand’s story to media and audiences. Together, the pieces demonstrate an ability to shift between personable brand storytelling and polished public-facing communications while maintaining a consistent voice.

An open book featuring a portrait of a woman with dark hair and a big smile, wearing a green top. The background displays wall art with illustrated images and quotes.
Letter from SaVonne Anderson about holiday gift wrapping initiative collaborating with UNWRP, discussing the collection, creativity, and upcoming products, ending with social media and website links.
Graphic design of a news release announcing Aya Paper Co.'s 2024 holiday collection, with illustrations of diverse people celebrating, set against a peach background.
Text about a holiday gift collection from Aya Paper Co., including products like Black Joy Holiday Card Set, Black Joy Wrapping Paper, and 2025 Kinfolk Calendar, accompanied by images of a wrapped gift and a wall calendar. 
THE PROCESS

What Working Together Looks Like

You Bring The Idea

Maybe you know exactly what you need. Maybe all you have is a business, a half-formed vision, and seventeen screenshots in a Pinterest board. Either way, we can start there.

01

We Build The Direction

We’ll figure out the scope, visual direction, goals, deliverables, and what actually makes sense for the project before I start designing anything.

02

I Get To Work

This is where the strategy turns visual. Depending on the project, that might mean designing, writing, developing concepts, creating content, photographing, or pulling several pieces together at once.

03

You Leave With Something That Feels Like You

Final files, assets, or deliverables are prepared for their intended use so you’re not left wondering what to do with them after the project ends.

04

We Refine It

You’ll have an opportunity to review the work and share feedback, allowing us to refine the details and ensure the final direction feels cohesive, intentional, and aligned with your vision.

05

WAYS TO WORK TOGETHER

Let’s Make Something Worth Noticing

Whether you’re building something from the beginning or refining what already exists, every project begins with understanding the vision, the purpose, and what needs to come together visually. From brand identity and digital design to photography, content, and polished collateral, VO’LUX Creative Studio creates thoughtful work designed to feel cohesive, intentional, and distinctly yours.

  • Close-up of a Marc Jacobs Daisy perfume bottle on a round tray, with two pink bowls, a ceramic flower decor, and a sprig of dried flowers on a white surface.

    01. Brand Identity + Visual Design

    Build a visual identity that feels considered from the first glance. From the foundational elements to the details that carry the brand across platforms, every piece is designed to work together.

    This Can Include:

    • Logo Design

    • Visual Identity Systems

    • Color & Typography Direction

    • Brand Assets

    BUILD THE LOOK →
  • A hotel lobby with a bar area in the background, decorative shelves with books and plants, a white fireplace, and seating arrangements including armchairs, a sofa, and small tables. The decor features warm lighting, artwork, and patterned carpeting.

    02. Brand Strategy & Content Development

    When the ideas are there but the direction needs clarity, we shape the bigger picture. Strategy, messaging, and content direction come together so the brand knows what it wants to say and how it should show up.

    This Can Include:

    • Creative Concepts

    • Content Direction

    • Messaging Support

    • Campaign Concepts

    SHAPE THE VISION →

  • 03. Web & Digital Design

    Digital spaces should feel just as intentional as everything else attached to your brand. I create polished, functional digital experiences that carry your visual identity beyond the logo.

    This Can Include:

    • Squarespace, Wix, & Shopify Websites

    • Landing Pages

    • Branded Forms

    • Digital Resources + Web Graphics

    TAKE IT ONLINE →

  • 04. Editorial & Presentation Design

    For ideas that need more room to breathe, I design polished materials that organize information without losing the visual story.

    This Can Include:

    • Media Kits + Lookbooks

    • Pitch Decks + Presentations

    • Editorial Layouts

    • Guides + Workbooks

    MAKE IT PRESENTABLE →

  • 05. Print & Marketing Collateral

    The brand should still feel like itself when it leaves the screen. Print and marketing pieces are designed to extend the visual identity into the materials your audience actually sees, holds, and uses.

    This Can Include:

    • Business Cards

    • Flyers + Brochures

    • Menus + Signage

    • Promotional Materials

    PUT IT IN PRINT →

  • 06. Visual Storytelling & Photography

    Photography is approached as part of the bigger visual story, not simply a collection of pretty images. I create intentional imagery that captures the atmosphere, details, products, and experiences that give a brand or place its character.

    This Can Include:

    • Lifestyle Photography

    • Food + Hospitality Photography

    • Product + Location Photography

    • Creative Direction + Post Production

    TELL IT VISUALLY →

Have Something Else in Mind?

Sometimes you know exactly what you need. Other times, you just know there is an idea worth exploring. Either way, there is room to start the conversation and see where it could go.

Not sure where to start?

EMAIL ME →